Mainstream TV Networks vs Digital Providers: The Shift of Competition and the Emergence of New Content, within the Context of Changing Viewing Trends and Adaptation

Linear broadcasts have long been recognized as mainstream television models, relying on regularly timed shows via cable. In contrast, on-demand streaming operate on viewer-driven consumption, with Netflix, major competitors, and Apple TV+ serving as dominant forces. As digital engagement shift, rivalry between conventional TV networks and streaming

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